‘Show them who you are’. With this slogan, Drukwerkdeal.nl inspires not only its customers, but also its employees. Drukwerkdeal.nl is the e-commerce company in Deventer and has improved and consolidated its position on the market. Drukwerkdeal.nl is an expert in printing all types of printed products. Skilled multidisciplinary teams work on improving their quality products every day, so the customers’ wishes can be fulfilled. A competitive company that is successful in a market in which many people are active, in one way or another. The selected strategy for online printing and the ‘customer journey’ has brought them closer to their customers.
In 2018, Drukwerkdeal.nl created a production hall of 6000 m2 nearby the office. In the production hall, several printing techniques have been installed. These include machines for embroidering, so several textile designs have been added to the assortment, and silkscreen technology for digital printing in small and large print runs. Haico Meijerink, general director, has regularly worked in the production hall. “That is an opportunity for me to get insight into the printing processes. To see how much work goes into a silkscreen, for example, before the product is ready to be delivered to a customer. From Deventer, we serve the whole of the Netherlands and Belgium with digital printing,” says Haico. Drukwerkdeal.nl wants to strengthen its position and contribute to the economic growth of Deventer with an expansion that includes the realisation of over 100 new jobs. Drukwerkdeal (The Netherlands and Belgium) has 350 FTE of employees.
The heart is e-commerce
Meijerink is well aware of the economic changes. E-commerce is the success factor within the varying market segments in which Drukwerkdeal.nl is active. The includes the teams’ efforts, who implement a thorough online marketing strategy and who are capable and allowed to experiment with this to get more customers. Delivering constant quality, improving yourself and your team, for more customer satisfaction. With blogs, reviews, online chats and many social media campaigns, customers are always triggered and pleasantly surprised. Drukwerkdeal.nl is therefore well on its way to achieve one of its goals: 100% customer satisfaction.
Drukwerkdeal.nl has a subsidiary in Belgium, Printdeal.be. The export amounts to 10 to 12 percent of the group total. Drukwerkdeal.nl is part of Cimpress NV.
Belgium and Germany